The Toyota Prius started the whole hybrid movement and has now been thoroughly redesigned inside and out to celebrate the start of its fifth generation. The new Toyota Prius offers more horsepower than ever and also delivers more fuel efficiency than any previous Toyota Prius. The cabin has been completely redesigned, giving you bigger screens and attractive available features like heated rear seats. Here's what the Toyota Prius has to offer when you come take a look at Fox Toyota in Rochester Hills MI.
What's new for 2023?
Every Toyota Prius now rolls on the next iteration of Toyota is TNG A-C platform, making it leaner and sitting inside a wider stance with the configuration that gives you a lower driving position. There's now a new hybrid powertrain with more first power and available all-wheel drive has been added for the first time. The Toyota Prius is now faster than many of its competitors without a sacrifice to fuel economy.
Trim levels in the new 2023 Toyota Prius
The Toyota Prius offers buyers in Waterford and Troy, MI a choice of three trims:
- LE
- XLE
- Limited
Along with a great lineup of safety technology, base models are appealing with 17-inch wheels, blind-spot monitoring, rear cross-traffic alert and a very attractive starting price.
Engines and performance
The new Toyota Prius puts a single power train under the hood: A 2.0-liter hybrid four-cylinder gasoline engine that delivers 194 horsepower. If you choose all-wheel drive, Toyota puts a high-output permanent magnetic electric motor on the rear axle, bumping up the total output of the powertrain to 196 horsepower: A 60% increase. The drive from zero to 60 mph now takes just 7.1 seconds, which is faster than the Hyundai Elantra Hybrid. Equipped with bigger front and rear brakes, the new Prius now stops faster than before.
Fuel economy
Even though the new Prius has a bigger engine and a more powerful powertrain than before, its fuel efficiency is actually better for the new model year. According to the EPA, the latest version of the Prius can give you 57 MPG in the city and 56 MPG on the highway when you're rolling with the front-wheel drive model. If you prefer the superior traction of all-wheel drive, Prius is still amazing at 53 MPG in the city and 54 MPG on highways around Warren and Sterling Heights MI.
The interior
The new version of the Toyota Prius has a clean, simple interior design that won't distract from the all-important act of driving. You'll now find a new gauge cluster located directly behind the steering wheel. Base models of the new Prius get a faux leather steering wheel and you can upgrade to the XLE or higher to get heated front seats, more cupholders for rear passengers and heated seats in the rear. In the LED trim, you'll get 23.8 cubic feet of cargo space and you can upgrade to an available power liftgate.
Infotainment technology
At the base level, you'll get an 8-inch touch screen, wireless smartphone connectivity, satellite radio, six USB ports and a six-speaker stereo. Available upgrades include a 12.3-inch touch screen, navigation, a JBL stereo with eight speakers and wireless device charging. You can also upgrade to push button start, remote keyless entry, a fixed glass roof and an automatically-dimming rearview mirror.
Safety technology
The new Toyota Prius comes with a rear view camera, blind-spot monitoring and rear cross-traffic alert, along with other reassuring standard safety features. Shop all our new 2023 Toyota Prius models and schedule a test drive soon at Fox Toyota in Rochester Hills MI.
