
2027 Toyota Prius | Your Adventure Begins Now
2027 Toyota Prius | Your Adventure Begins Now
Are you ready to experience the future of hybrid driving? The 2027 Toyota Prius has arrived at Fox Toyota in Rochester Hills, bringing exceptional fuel efficiency, stunning design, and innovative technology to drivers throughout the region. This iconic compact hatchback continues to set the standard for eco-conscious vehicles while delivering an engaging driving experience that will make every commute something to look forward to. Whether you're navigating the city streets of Waterford or hitting the open highway, the Prius offers the versatility and efficiency that modern drivers demand.
Pricing above excludes Dealer Doc Fee ($260), CVR ($24), License Plate Fee ($15), Plate Transfer Fee ($8), and applicable taxes
Interior
The cabin of the 2027 Toyota Prius welcomes you with a thoughtfully designed space that prioritizes both comfort and functionality. With 43.2 inches of front leg room, drivers and passengers alike will enjoy plenty of space to stretch out during even the longest journeys. The five-passenger configuration ensures everyone travels in comfort, while the versatile 60-40 folding rear seats allow you to customize your cargo space to suit your needs.
Depending on your chosen trim level, you'll find fabric seat trim on the LE model or premium SofTex leatherette upholstery on higher trims. The XLE, Nightshade, and Limited trims feature heated sport front bucket seats with seatback pockets, an 8-way power-adjustable driver's seat with power lumbar support, and a 6-way adjustable front passenger seat. The Limited trim takes comfort even further with heated and ventilated front seats, along with driver seat memory settings. Residents of Troy appreciate the attention to detail found throughout the interior, from the heated SofTex leatherette steering wheel to the dual-zone automatic climate control that keeps everyone comfortable regardless of the weather outside.
Exterior
The 2027 Toyota Prius makes a bold statement with its aerodynamic design and modern styling cues. Measuring 181.1 inches in overall length with a wheelbase of 108.3 inches, this compact hatchback offers a perfectly balanced footprint that's easy to maneuver in tight spaces while still providing ample interior room. The four-door hatchback body style combines practicality with head-turning aesthetics.
Auto on/off projector beam LED headlamps with auto high-beam functionality illuminate your path, while daytime running lights ensure you're visible to other motorists. The XLE and Limited trims roll on stylish 19-inch alloy wheels wrapped in 195/50R19 all-season tires, while the LE comes equipped with 17-inch alloy wheels featuring full wheel covers. For those who want to make an even bolder impression, the Nightshade trim offers exclusive 19-inch black finish alloy wheels that complement its unique aesthetic. The Limited trim features a power liftgate for convenient cargo access, making loading and unloading a breeze.
Performance
The 2027 Toyota Prius delivers an exhilarating driving experience thanks to its sophisticated hybrid powertrain and available drivetrain options. Drivers from Warren, MI can choose between front-wheel drive for maximum efficiency or automatic full-time all-wheel drive for enhanced traction and confidence in varying road conditions. The electronically controlled continuously variable transmission (eCVT) provides smooth, seamless power delivery that makes every drive enjoyable.
- 2.0-liter I-4 Hybrid with VVT-i and Aluminum Block & Head (Front-Wheel Drive): 194 horsepower
- 2.0-liter I-4 Hybrid with VVT-i and Aluminum Block & Head (All-Wheel Drive): 196 horsepower with dual electric motors
Technology
Get ready to stay connected and entertained with the impressive technology features found in the 2027 Toyota Prius. The intuitive infotainment system makes it easy to access your favorite apps, music, and navigation, transforming every drive into an enjoyable experience. The available 12.3-inch Toyota audio multimedia touchscreen on higher trims provides an expansive display that puts all your information right at your fingertips.
- 8-inch Toyota audio multimedia touchscreen (LE, XLE, Nightshade)
- Available 12.3-inch Toyota audio multimedia touchscreen
- 6 speakers standard, 8 JBL® speakers with amplifier on Limited
- Wireless Apple CarPlay® and Android Auto™ compatibility
- SiriusXM with 3-month trial subscription
- Bluetooth wireless phone connectivity
- Wi-Fi Connect with a 30-day or up to 3GB trial subscription
- Integrated navigation system with voice activation (Limited)
- Smart device integration and remote engine start
- Proximity key for doors and push button start
- HomeLink garage door transmitter (XLE, Nightshade, Limited)
- Wireless digital key with smart door lock (available)
Safety
Your safety and the safety of your passengers are paramount, which is why the 2027 Toyota Prius comes equipped with an extensive array of protective features. Toyota has engineered this hybrid with multiple layers of safety technology designed to help prevent accidents before they occur and protect occupants if a collision is unavoidable. Sterling Heights families will feel confident knowing their loved ones are surrounded by advanced safety systems that work together to provide comprehensive protection.
- Toyota Safety Sense with Pre-Collision System
- Full-Speed Range Dynamic Radar Cruise Control (DRCC)
- Lane Departure Alert with Steering Assist
- Lane Tracing Assist/Traffic Jam Assist
- Blind Spot Monitor (BSM)
- Rear Cross-Traffic Alert (RCTA)
- Rear Cross-Traffic Braking (RCTB) on XLE, Nightshade, Limited
- Front Cross-Traffic Alert (FCTA)
- Front and rear parking assist with automatic braking (XLE, Nightshade, Limited)
- Evasion Assist
- Driver Monitoring Alert
- Back-up camera
- Eight airbags throughout the cabin
- Vehicle Stability Control (VSC)
- Traction control with brake actuated torque vectoring
- Safety Connect with up to a 10-year trial subscription
Trim Levels

LE
The LE trim provides an excellent entry point into Prius ownership, delivering outstanding value with a comprehensive list of standard features. This trim is ideal for drivers who want exceptional fuel efficiency and Toyota reliability without unnecessary extras.
- 17-inch alloy wheels with covers
- 195/60R17 all-season tires
- Fabric seat trim
- 6-way adjustable driver and front passenger seats
- 8-inch Toyota audio multimedia touchscreen
- Rear Cross-Traffic Alert
- Speed sensitive variable intermittent wipers

XLE
The XLE trim elevates your driving experience with premium comfort features and enhanced technology options. Choose this trim if you desire heated seats, upgraded wheels, and additional convenience features that make daily driving more enjoyable.
- 19-inch alloy wheels
- 195/50R19 all-season tires
- SofTex leatherette seat trim
- Heated sport front bucket seats
- 8-way power-adjustable driver's seat with power lumbar support
- Heated SofTex leatherette steering wheel
- Day-night auto-dimming rearview mirror
- Rain-sensing wipers
- Available panoramic fixed glass roof

Nightshade
The Nightshade trim appeals to drivers who want to stand out from the crowd with distinctive dark styling accents. This special edition combines the features of the XLE with exclusive aesthetic touches that create a bold, sporty appearance.
- 19-inch black finish alloy wheels
- SofTex leatherette seat trim in black
- Heated sport front bucket seats
- 8-way power-adjustable driver's seat with power lumbar support
- Heated SofTex leatherette steering wheel
- Day-night auto-dimming rearview mirror
- Available panoramic fixed glass roof

Limited
The Limited trim represents the pinnacle of Prius luxury, offering every available comfort and technology feature in one impressive package. Select this trim if you want a fully-loaded hybrid that rivals premium vehicles in refinement and amenities.
- 19-inch alloy wheels
- Fixed panoramic glass roof with sunshade
- Heated and ventilated sport front bucket seats
- Driver seat memory settings
- 12.3-inch Toyota audio multimedia touchscreen
- 8 JBL speakers with amplifier
- Integrated navigation system with voice activation
- Power liftgate
- Smart device proximity key
- Available Limited Premium Package with peripheral monitor camera and intelligent parking assist
Schedule a Test Drive Today
The 2027 Toyota Prius awaits you at Fox Toyota in Rochester Hills, where our team is eager to help you find the trim level and configuration that suits your lifestyle. With its remarkable fuel efficiency, advanced technology, comprehensive safety features, and stylish design, this hybrid hatchback offers everything you need for modern driving. Whether you prioritize efficiency, technology, or luxury, there's a Prius trim that's right for you.
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Fox Toyota
773 S Rochester Rd
Rochester Hills, MI 48307
- Sales: 947-248-2024